Broadcom 360

WebVR Immersive Platform: Innovating Storytelling with CA.com and JMS

In a collaborative effort with CA.com and JMS, we at Virtu Labs developed an immersive WebVR platform that enabled CA to share their compelling 360-degree customer stories in an interactive and engaging manner. The platform, which featured a content management system (CMS) and a WebGL 3D front end, was designed to deliver content seamlessly across WebVR as well as responsive phone and desktop environments.

Key features of the platform included an interactive map and navigation arrows, which allowed users to effortlessly move from one location to another within the virtual environment and explore a wealth of content. By skillfully integrating a 2D user interface with a 3D environment, we created a unique opportunity for innovative storytelling in WebVR while maintaining a familiar and intuitive interface for users. This approach minimized the learning curve and offered an exciting and accessible experience for a wide audience.

Leveraging the capabilities of WebVR technology and responsive web design, we developed a versatile framework using WebGL and CSS that brought the 360-degree experience to a broad range of Android and iOS devices. Additionally, we integrated support for Google Cardboard, providing users with the option to watch videos in a more immersive VR mode.

Our work on this project exemplifies our commitment to harnessing cutting-edge technology to create immersive and impactful digital experiences. The WebVR platform we developed in partnership with CA.com and JMS stands as a testament to the power of virtual reality as a tool for innovative storytelling and audience engagement.